According to Entrepreneur.com, texting may often be the fastest way to communicate when you’re operating a small business. Yet, it’s also important to consider the fact that it may not always be the best choice…
So how can you decide when it’s appropriate to text? Whether you’re sending texts to your customers or receiving them from your colleagues, it’s important to consider the consequences.
Here are some tips on how to use texting to the advantage of your small business:
Texting your co-workers can be an excellent way to keep in touch and stay on top of projects. This is especially true if you’re working with a team of virtual assistants, as with VEPAA, and are separated by distance
Nonetheless, you should make sure to follow basic business etiquette. Be clear and to the point, but don’t use standard text abbreviations. Politeness matters, so spend the extra seconds to type out “please” and “thank you”. Ensure that auto-correct doesn’t change right messages to wrong ones.
It’s also a good idea to consider whether the situation is one that warrants a text message. If you’re sending a time-sensitive message, texting might not be the best choice. Similarly, consider the message itself. Avoid anything truly serious, like hiring or firing, and try to stay focused on the positive.
Customers often like to get coupons and other information. Text messaging is a great way to get those messages across.
Small Business Trends reports that text messages have a 100% open rate and a 98% read rate. There are a number of low-cost services that offer texting tools, such as Betwext, which charges only $.02/message and has no monthly costs. With Betwext, you can have unlimited subscribers and auto responses for when customers text back.
In conclusion, when you send texts to your customers, remember that it’s a business message. Follow the same rules you would when communicating with your customers in any other format. If it’s an advertisement, send it at an appropriate time, because most customers don’t like 8 a.m. messages, even if it is announcing a sale.
In addition, decide ahead of time how many messages you will text per month, and let your customers know what to expect. A good initial message to subscribers should tell the customer how many messages they will get per month; warn them of potential fees their own provider might charge, and let them know how to opt out.
Do you use texting for your small business?
Share your experiences with texting in the comments section below!