Start Crafting The Right Social Media Plan For Your Small Business Now

Social media is a massive part of our everyday lives these days. Today, there are 3.3 billion social media users globally. So, from Facebook to Instagram, and LinkedIn to Twitter, it’s impossible to imagine a world without it.

In the business world, too, social media is an indispensable force– it’s an incredibly powerful tool in the hands of skilled marketing and communications professionals working to leverage businesses across the globe.

For you, as a small business owner, attracting new customers and continuing to gain traction in the field is what keeps you afloat. In fact, 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. So, with the right type of outreach, you can gain a massive following, and even beat out all your competitors in one fell swoop. 

Although you may not have the resources to hire social media professionals, with services like VEPAA, you can get a team virtual assistants onboard who understand the nuances of social media management.

Here are our top tips to help you get started: 

Set Goals

Before you can begin formulating a plan, you have to identify your priorities as a small business owner.

What are your marketing and communications goals? How broad is your base of customers right now, and how would you like to see it grow? What kind of engagement is meaningful for your small business?

By understanding what you hope to achieve by amping up your social media, you can start investing time, energy, and money in the right places. 

Plan & Schedule

Now that you have an in-depth understanding of where you’d like to see your small business in the near future, you can work out a social media marketing system. 

Set a budget, choose your audience, and decide which platform would work best for your needs. Then, get it all on a calendar! You must make social media a part of your regular routine for optimal results. 


As a small business owner, you’re in charge of so many different business operations. So, it can be difficult to keep them all straight. To avoid getting in the weeds, it’s important for you to spread out necessary tasks. Besides, how else will you focus on bringing your business vision to fruition?

Find virtual assistants or remote workers skilled in social media, and make sure to utilize their expertise whenever you can. Let them oversee post scheduling, engagement, and analytics. Touch base frequently, so you know what’s going on at all times but manage to avoid burnout. Stay curious, and engaged.

Refine & Repeat

Remember that it takes time to find the perfect social media management system for you. With a wealth of tools out there– including Hootsuite and Buffer – you can choose what works for you and forget about the rest. 

Along with your team, keep polishing up your strategy. When something isn’t working, go back to the drawing board. Don’t stop till your social media system is tailor-made just the way you like it.

How did you go about building a social media strategic plan for your small business? What barriers did you face while perfecting your system? Share your experiences with us in the comment section below!

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