Is Your Small Business Texting, and Should It Be?
    Date
    February 12, 2018
    Category
    small business

    According to Entrepreneur.com, “text messaging is the fastest way to communicate in business… but it’s not always the best choice.”

    So how can you decide when it’s appropriate to text, whether it’s sending texts to your customers or clients or texts for your colleagues and co-workers? Here are some tips on when and how to use small business texting to your company's advantage.

    Using Texts for Customers

    Customers often like to get coupons and other up-to-the-minute information. Text messaging is a great way to get those messages across. Mobivity reports that text messages have a 98% open rate! There are a number of low-cost services that offer texting tools, such as Clearstream, which even has a free plan.

    When you send texts to your customers, remember that it’s a business message. Follow the same rules you would when communicating with your customers in any other format. If it’s an advertisement, send it at an appropriate time – most customers don’t like 8 a.m. messages, even if it is announcing a sale.

    In addition, decide ahead of time how many messages you will text per month, and let your customers know what to expect. A good initial message to subscribers should tell the customer how many messages they will get per month, warn them of potential fees their own provider might charge, and let them know how to opt out.

    Using Texts for Colleagues

    Texting your co-workers can be an excellent way to keep in touch and keep on top of projects, especially when you’re separated by distance. Just make sure to follow basic business etiquette rules. Be clear and to the point, but don’t use standard text abbreviations – this is professional communication. Politeness matters, so spend the extra minutes to type in “please” and “thank you,” and make sure that auto-correct doesn’t change the right message to the wrong one.

    It’s also a good idea to consider whether the situation is one that warrants a text message. If you’re sending a time-sensitive message, texting might not be the best choice. Similarly, consider the message itself. Avoid anything truly serious, like hiring or firing, and try to stay focused on the positive.

    Do you use texting for your small business? Share your experiences with texting in the comments section below!

    image via Unsplash.com

     

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